Creating good products which we support a 100 percent is what makes us happy. Good, fresh, traditionally prepared and healthy products wrapped in an appetizing packaging design. With our own brand, De Guijt and with our private or white label. We supply to the catering industry, leisure, petrol stations and retail. We consider ourselves to be more than just a supplier. We invest in our relations and share our experiences with partners to make things better together. Clear communication and flexibility are essential to reach this kind of cooperation, so we always like to keep the dialog open. We will guide you in making fundamental choices for instore communication and permanent or promotion solutions, designed into effective point of sale material. We want to reach and celebrate a successful result together with our customers.
With our private brand we make the impossible possible and we contribute to a better, healthier and more sustainable life. The idea of creating a sustainable private brand originated many years ago, when problems were dominating the food branch. Together with local farmers, People 4 Earth, veterinarians and Alliantie Verduurzaming Voedsel (Alliance Food Sustainability), we continuously work on making food better, healthier and more sustainable. This is what distinguishes the products of our own private brand.
Organic cookies, delicious muffins and tasty brownies. And let’s not forget our typically Dutch ‘appelflappen’ (apple pastry with sugar) and ‘eierkoeken’ (light and thin cake made of egg batter). All of these mouth-watering goodies are made in Hutten’s own bakery. More flavor with less sugar, fat or salt and of course made with lots of tender loving care. Just taste it!
De Verspillingsfabriek, our Surplus Food Factory, is the place where residual by-products from farmers, agriculture and auction sales are processed into ‘upgraded’ food products. We work with these residual waste streams, so they can find their way to supermarkets as a wholesome and valuable product.
Hutten is the initiator of the open innovation platform Foodsquad. This platform is the result of a close cooperation with companies and organizations where innovations, new products and other food related services are developed and tested.
In the Surplus Food Factory we use residual by-products, like fruit and vegetables that are not suitable for sale because of their shape, products with a short best before date or surpluses of various food products. Each of these products still contain nutrition, flavor and are perfect for making the most delicious meals. All of these delicious meals and snacks go by the name Barstensvol, which in this context translates into ‘Bursting with flavor and nutrition’.
